From April 20 to 26, 2026, ZEUS presented the exhibition “PURE DESIGN” at its showroom at Corso San Gottardo 21/9 as part of Fuorisalone.
“PURE DESIGN” revisits an early design I developed for the company in 1997. For this year’s Design Week, the Ballet coat rack was reissued. This stems from a desire to return the project to its origins.
“Pure” not only as a style, but as a state: a design freed from all representation and revealed in its true essence.
